The agency world is a swinging pendulum—one year it's in-house, the next it's outsourced.

The agency world is a swinging pendulum—one year it's in-house, the next it's outsourced. In this clip from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, breaks down why audio and podcast marketing are firmly in their “specialist era.” As audio grows and matures, Jordan explains why the strategic and executional edge still lives with niche agencies like ARM—not the massive Holdcos still trying to catch up. Drawing parallels to the rise of influencer marketing, Jordan predicts what's next: consolidation, acquisitions, and a rush by big agencies to buy what they can't build. Right now, though? The juice is in the specialty. And ARM is sipping it.

By Snarketing Podcast

Published June 11, 2025

From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.

Posted in Media Innovation. The evolution and revolution in media

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